“Red Door builds Chinese brands in Western Markets”
Red Door’s core service is working with Chinese businesses and events to make their business messages relevant to as wide as possible an audience in the west. From brand-positioning, to developing integrated communications programs and using media and public relations to sell those programs, Red Door is a results based agency.
Red Door has achieved national and international media coverage for numerous clients, organized the first ever live national television coverage of the opening of a Chinese event in Australia… and even organised the first ever LIVE GLOBAL satellite television coverage of a Chinese event.
Our success comes from being the only agency that combines a deep knowledge of Chinese business culture with more than 20 years of experience working with mainstream western media.
“If I was down to the last dollar of my marketing budget I would spend it on public relations.”
Bill Gates, Microsoft Founder
Public Relations is the most cost-effective marketing tool available to any business, if you want to get your business message out to the right audience you can create an advertising campaign and then pay for your advertisement to be placed; or you can develop a public relations campaign and get influential media outlets to tell your story.
“A good media story is infinitely more effective
than a front page advertisement.”
Richard Branson, Virgin Group Founder
Without public relations people often get the wrong impression because they have been told the wrong information.
“When I arrived Australia, I thought, ‘Oh my God,
everything is different from what I was told.’
Since then, I started to think differently.”
Jack Ma, Alibaba Founder
Red Door has developed some of the most successful ever promotional campaigns for Chinese events and businesses in Australia.
Red Door has the highest rate of investment return on for any company promoting Chinese brands in Australia for every $1.00 spent we deliver $15.00 in equivalent advertising space.